Digital Marketing & SEO in Asia

SEO Chinese New Year

SEO in Asia is a unique prospect and often requires a multi channel approach, some localised help and a lot of research. The benefits are clear when reaching some of the fastest growing and largest markets in the World.

The Main Asian SEO Markets

China, India, Indonesia, Japan, Singapore, Hong Kong, Thailand, Vietnam, Malaysia, Phillipines, Korea.

Huge Populations, Huge Opportunities

The Asia Pacific or APAC region represents the largest and fastest growing area in the world. Containing over 60% of the World’s population, some 4.3 Billion people, it’s crucial to any global digital marketing and SEO campaigns.

The top 9 megacities of the world, namely, Tokyo, Shanghai, Jakarta, Delhi, Seoul, Guangzhou, Beijing, Manila, Mumbai are all within Asia. With a total population in excess of 250 Million people in these cities alone, local search takes in a whole new meaning!

The top 20 countries by population are China, India, Indonesia, Pakistan, Bangladesh, Russia, Japan, Philippines, Vietnam, Thailand, South Korea, Myanmar, Afghanistan, Malaysia, Nepal, Australia, North Korea, Taiwan and Sri Lanka.

The top markets for SEO are somewhat different and this depends on the maturity of the market and the amount of business activity online within that country. Singapore or Hong Kong are good examples with many localised searches looking for SEO services locally.

The main markets that attract SEO attention in Asia are China, India, Indonesia, Japan, Australia, Singapore, Hong Kong, Thailand, Vietnam, Malaysia, Phillipines, and Korea.

Hire Local SEO, SEM and Copywriting Experts

Hiring local experts in the respective regions you wish to do business within is the only way to be effective. They will be able to create campaigns using local terminology and language. In multilingual areas such as Indonesia, Malaysia, Hong Kong or Singapore a multilingual expert will be required to cover the 3-4 languages. Also note, depending on your audience, you may only need one or two languages based on your target market, so researching demographics is very important.

Different Languages Are Very Important For SEO

A large and heterogeneous area, the only common language is English. Depending upon the country, Mandarin, Malay, Cantonese, Tamil & Bahasa Indonesia are popular.

Multiple alphabets are required from simplified and complex Chinese, to informal and business Japanese. Search terms may also be made up of multiple languages in one search! Or even multiple alphabets in Japan for instance.

English: English, while being the business and common language of the world, is also spoken widely in Australasia: Australia, New Zealand, also, Singapore, Malaysia, Philippines, Thailand and Hong Kong. Also other areas that specialise in tourism have higher rates of spoken English, Bali for example. This is of importance when targeting digital customers online from search marketing.

Mandarin: Not only due to the huge population in China, but Mandarin is also spoken widely in Singapore, parts of Indonesia and Malaysia and represents the most widely spoken language the Asia region.

Tamil, Hindi: A very large population of Indians live across Asia and make up a large target demographic, especially skilled workers working overseas.

Cantonese: Guangdong the manufacturing hub of China, Hong Kong and Macau all speak Cantonese.

Bahasa Indonesia & Bahasa Melayu (Malay): Bahasa isn’t a language, it is the Sanskrit word for language, so Bahasa Melayu (Malay), Bahasa Indonesia & Bahasa English are all seperate languages, and very widely spoken at that!

Japanese: If four alphabets, three languages, English, Katakana (片仮名), Hiragana (平仮名) and Kanji (漢字) wasn't enough, you may also have to contend with business and formal languages on top. Multiple language searches are also common.

SEO in Jakarta & Indonesia

Jakarta CBD by night

In a city of over 30 million, digital marketing in Jakarta is important. On this page you can find everything from information on hiring a digital agency, to online marketing advice, marketing training, or simply finding jobs in Jakarta. We have done the hard work to make a central location for everything digital marketing and SEO in Jakarta.

Market Overview

Jakarta, also known as the “Big Durian” or “Big Apple” is the business and political centre of Indonesia. A city of extremes it presents the largest opportunity to market to Indonesians in one locale. Jakarta is very active with digital marketing events and there are many local training opportunities, as well as online learning available.

Indonesia has a large population of 270,630,000 people, the 4th largest in the World, and 56.7% live on the Island of Java. Greater Jakarta area has over 30.2 million people making it the largest city in Southeast Asia (SEA) & the second largest metro area in the world, after Tokyo. The population in Central Jakarta is 10 million & this swells to 12 million through the working week as an influx commute from the Greater Jakarta Area into the Centre!

The Greater Jakarta metro area or Jabodetabek, which consists of four other cities makes up an area of 6,343 km2. The name Jabodetabek derives from the first two letters of Jakarta, Bogor, Depok, Tangerang and Bekasi. Not only has Jakarta exceeded all growth expectations, the growth has continued and populations are expected to reach 35 million in the Greater Jakarta Area & 16 Million in Central Jakarta by the end of 2020.

Different Indonesian Languages, Ethnicities & Cultures

A larger number of Indonesians speak English, especially in the central areas of Jakarta or popular tourism areas like Bali. In larger centres, English is used to discern educated, upmarket, luxury & cool in marketing campaigns, as well as a premium placed on outside products. A focus on especially Western, or Japanese & Korean beauty products for women can be seen across Indonesia and especially in Jakarta. Indonesians also have a strong brand affinity, especially for local brands. Indonesia is a great place to grow your brand.

Localised languages are spread across Indonesia and Javanese, Sundanese, Balinese, Batak, Sasak, Papuan and just a few examples. Mixed language searches of Bahasa Indonesia & English are also commonplace, especially in Jakarta. Tourist markets like Bali are English mostly. Certain markets such as insurance, considered as a wealthy persons product are commonly conducted in English. Having a local doing copywriting for advertising and content can be crucial. Each market segment and language area has it's own unique nuances.

Chinese Indonesians are generally considered wealthy and make up a large percentage of successful businesses, so a strong consideration for language can be important in targeting this affluent group, especially in a B2B context.

Marketing & Advertising Agencies in Jakarta

The main worldwide agencies of Publicis, GroupM, Dentsu and their subsidiaries are all active in Jakarta, Indonesia. Also a variety of local services as well!

Hire An Expert SEO Consultant in Asia

With over 20 years experience, if you need some strategic advice on entering the Asian market, or any APAC country, Singapore SEO is available for consulting.